Public Relations
Infinity Creative Agency (ICA)
Beauty PR Internship
• Influencer Marketing: Researched media and influencer targets, drafted outreach
materials, tracked campaign coverage, and coordinated event initiatives.
• Media Relations: Coordinated event logistics, competitive research, and provided
reporting decks across peer, influencer, and event teams.
• Learnt industry tools like Tribe, Muckrack, and Traackr
Infinity Creative Agency
Influencer Seeding
During my time at Infinity Creative Agency (ICA), I supported the Evergreen Seeding List for multiple different accounts, including Prada, Tacha, Bondi Sands, SweetTooth, Sephora, Valentino, Kristen Ess and more by evaluating, and sourcing influencers based on strong audience alignment and performance metrics. I was responsible for calculating engagement rates for each creator, building a scalable list that prioritized authenticity and attainable performance benchmarks. My goal was to ensure every selected influencer exceeded a 1% engagement rate—a relevant target given Tacha’s existing creator strategy and the need to maximize impact from gifted product. I completed the full sourcing and engagement analysis within a single day, delivering ICA an organized, insight-driven list that informed ongoing seeding and relationship-building efforts.
Infinity Creative Agency
Updating Reporter Database
At Infinity Creative Agency (ICA), I contributed to earned media tracking by actively securing editorial coverage through targeted outreach to beauty editors and digital writers. I researched relevant publications, identified the right editors for each angle, and crafted outreach that positioned SheGlam’s products as timely, trend-aligned, and coverage-worthy. Through this process, I successfully found and facilitated placements that strengthened brand visibility and credibility across key beauty and lifestyle outlets.
Example: SheGlam Advent Calendar Audit
Infinity Creative Agency
Evergreen Press Coverage
At Infinity Creative Agency (ICA), I worked within internal editorial and brand guidelines to identify and source relevant editors for ongoing press opportunities, helping maintain and update the agency’s running rolodex of media contacts across all brands in the portfolio. I researched writers across beauty, lifestyle, and fashion verticals, verified their beats and recent coverage, and ensured every contact aligned with each brand’s positioning and PR needs. By keeping the database accurate, current, and strategically organized, I helped streamline future outreach efforts and strengthened ICA’s ability to secure consistent, high-quality coverage.
Example: Evergreen Press list Update
Example: ICA Press List
Infinity Creative Agency
Inventory Oragization and Tracking
At Infinity Creative Agency (ICA), I collaborated with the team to track all incoming and outgoing inventory across the agency’s beauty and lifestyle clients using internal management systems. This included logging new product shipments, monitoring stock levels, organizing items for influencer seeding and editor gifting, and ensuring every product movement was accurately recorded. By maintaining clear, up-to-date inventory tracking, I helped streamline the seeding process, prevent shortages, and support efficient fulfillment for both PR and influencer initiatives.
Example: Beauty Blender Showroom Inventory
Infinity Creative Agency
Organized Influencer Sendouts & Gifting
At Infinity Creative Agency (ICA), I organized and facilitated influencer sendouts from both the New York and Los Angeles offices, ensuring seamless coordination across teams and time zones. I managed product pulls, packaging, labeling, and shipment logistics, while tracking deliveries and documenting sendout status for internal reporting. By maintaining clear communication between offices and keeping workflows organized, I helped guarantee that influencers received products accurately and on schedule—supporting successful seeding, campaign momentum, and strong creator relationships.